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Styling Aids and Fixatives
Hair styling solutions for effortless looks
Styles are constantly changing – and consumers are looking for trendy styling products that improve manageability and control. All around the world, consumers want to feel confident that their hair looks and feels fantastic, day or night. And, they want multi-functional styling products that provide the right combination of attributes and ingredients to help them achieve — and protect — their desired look. Dow offers advanced styling ingredients and formulations that help you give your customers natural-looking, residue- and worry-free hair that holds up through work and play.
Styling Aids and Fixatives
MaizeCare™ Style Polymer
Go natural with this bio-based polymer derived from corn that allows creativity in hair styling and versatility in formulation format.
MaizeCare™ Clarity Polymer
A bio-based and biodegradable polymer that offers curl retention, hair stiffness, and carbomer compatibility for crystal clear formulations.
DOWSIL™ CE-8411 Smooth Plus Emulsion
Advanced technology which delivers effective deposition that provides a moisturizing feel, superior conditioning, color protection and shine.
DOWSIL™ CE-7081 Smart Style
Add styling and conditioning to your leave-in products that make it easy to get beautiful, bouncy hair.
DOWSIL™ 2-2078 Fluid
Multifunctional fluid that delivers long-lasting shine among many benefits for your leave-in or rinse-off products.
HydroxySHIELD™ Polymer
This polymer provides a shield of multi-functional benefits protecting hair from heat, color and damage.
Additional resources for Fixatives and Hair Styling Polymers
Textured Hair Virtual Kit
Create cleansing, conditioning, styling and protecting hair care products specifically formulated to bring out the natural best in high-textured hair.
MaizeCare™ Polymers
Discover formulations meeting the growing demand for bio-based and biodegradable solutions with ingredients showing performance superior to PVP.
Ringier Technology Innovation Awards 2023
MaizeCare™ Clarity was recognized as the Winner for Ringier Technology Innovation Awards 2023 Personal Care. It is the second award for this innovation product in 2023. The product starch-based material has fixative and film forming properties that can be incorporated to create crystal clear transparent formulations.
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