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Pavement Markings
Turn to tough, sustainable pavement marking solutions
Exceed the toughest performance requirements
Today and tomorrow’s road safety depends on markings that are highly visible, long-lasting, and resistant to punishing weather and traffic conditions in highway, local road, intersection and crosswalk, airports and other pavement-marking applications.
With patented waterborne binders and next generation technologies from Dow, you can formulate pavement markings that help exceed the toughest performance requirements – and lessen the environmental footprint.
FASTRACK™ Acrylic Emulsions for Pavement Markings
Acrylic emulsions enable durable, quick dry waterborne formulations for pavement markings.
DURATRACK™ Two-Component, Durable Marking Technologies
Two-component, durable pavement marking technologies make safety and durability more accessible.
Featured pavement marking applications
Highways and Long Lines
FASTRACK™ Acrylic Emulsions are used for long lines on all types of road surfaces for any traffic level.
Colored Bike Lanes
Colored bike lane surfacing signals road users that part of the roadway is for cyclist use.
Airfield Markings
Clearly readable airfield markings that last are critical to airport infrastructure.
Pavement Marking State of the Industry Interview
“Selection of polymer continues to be a driver of increased durability in traffic paints. For example, most pavement marking products are known by their polymer descriptions (e.g., acrylic, epoxy, thermoplastic, etc.). At Dow, we continue to innovate new products and have launched FASTRACK™ 5408A Emulsion to the industry for increased durability and retroreflectivity, as well as colder temperature applications.”
“There have been updates to the MUTCD (Manual for Uniform Traffic Control Devices) which now establishes minimum retroreflectivity standards for pavement markings. While the requirements are not considered by many to be too stringent, it is a good start for ensuring pavement markings have good visibility, retroreflectivity, and maintenance.”
“One of the benefits of longer lasting waterborne traffic paints is that they can extend the amount of time needed for replacement so that maintenance applications do not need to be conducted as often. This is also beneficial when there are challenges with labor availability and participation. Also, waterborne traffic paints do not require equipment to heat the material at high temperatures, saving energy and fuel.”
Explore more pavement markings trends
“Road markings are critical to enabling AV Ready Roads, and this requires continued innovation in durability and retroreflectivity.”
- Art Leman, North America Marketing Manager, Dow Coating Materials
Other pavement marking applications
Quick-set acrylic binders allow formulation of fast-drying markings for a variety of applications.
Parking Lots
FASTRACK™ Technology takes the parking lot stripes and dials up the paint’s quality and durability.
Crosswalks
Urban crosswalks on low to moderate ADT roads can be painted entirely or better maintained with FASTRACK™ Technology.
Automated Roads
FASTRACK™ Technology enables AV Ready Roads with reliable markings for automated driving systems.
Dow’s acrylic resins and next-generation technologies are used in waterborne traffic paint to support long-lasting performance. Consult us on choosing the right resin for your application from our suite of products.
FASTRACK™ was the first product line to support the use of waterborne paint on roads by providing fast-drying properties.
Ask us about our lifecycle analysis and how different types of markings offer different sustainability attributes. Waterborne systems continue to be a preferred choice because of their favorable environmental performance.
Dow resins enable waterborne paint application, which can be automated, consistent, and measurable. Stripers have relied on Dow resins for decades to apply paint that is easy to handle and clean.
FASTRACK™ global projects
Explore the different FASTRACK™ Technology projects that are happening across the globe.
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