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Trends Lab

Inspiration that keeps you ahead of the trends

At Dow, we know that consumer demands are always changing and transforming into the latest beauty care trends. That is why we are committed to bringing you trend-driven innovative solutions and inspiration that helps you get ahead of the consumer curve.

Trends Lab is a platform of concept collections showcasing formulations and products that deliver on tomorrow's beauty trends. Within each collection is a thorough trends analysis paired seamlessly with innovative ingredients and our extensive formulation expertise.

Be inspired and explore formulations and solutions for tomorrow’s beauty care trends.

TrendsLab Concept Collections

Explore our most recent Trends Lab formulation collections.

BEST OF NEXT
HOLISTIC BEAUTY
ENGAGE & EMBRACE
VALUES IN MOTION

Inspired by optimistic approaches to the many changes in routines that have been identified around the globe — some linked to the pandemic, others unrelated, TrendsLab goes beyond its traditional focus on beauty to reach all areas of one’s new chapter: social interaction, sustainability, digitalization and more.

Each region will customize the concept of “Next” to better answer their unique challenges — regulatory deselection, anti-technology sentiment, new cleansing actions. Best of Next will show how the changes brought to different regions are relevant and worth pursuing in a positive and efficient manner by adopting the “best” possible technologies, including those offered by Dow’s industry-leading, vast portfolio.

Adaptation is more important than mitigation.
Reaching new chapters in our journey.
Adopting the best possible technologies.
Optimistically approaching what’s next.

Skin care journey

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FirmWell

Delivers a body toning cream gel with a melting texture, rapid spreadability, instant refresh effect and silky finish.

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MorninGlove

Tackles the effects of frequent handwashing with a soft cream that provides a long-lasting protective layer on top of your skin.

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InvisibleBoost

Provides a natural, even skin tone with a silky-smooth feel plus sun protection with award-winning, bio-based technology that lowers levels of UV filters.

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CleanHusker

Creates a unique waterless balm that transforms into oil upon skin contact, gently but effectively cleaning the skin, removing make-up and leaving a smooth after-feel.

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BambooDew

Enables a refreshing texture, combined with its frosty and silky finish for the skin while energizing both the body and the mind.

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Hair care journey

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WowShield

This overnight hair serum is perfect for those seeking a combination of intense nourishing, frizz and volume control and ease of combing.

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Fostering holistic beauty: legacy and innovation

We thrive on meaningful connections. We are more interested than ever in understanding the impacts of our choices on the environment and in the well-being of communities. By fostering a holistic approach to beauty, we are encouraging all generations to collaborate proactively and live consciously. Look better by feeling better.

TrendsLab is a series of inspiring concept collections for tomorrow’s beauty trends. Each edition offers formulation concepts showcasing how to get ahead of the consumer curve in your own product development. Our sample kit will let you see and feel how these formulations can help you stay ahead of the trends — and in sync with the trendsetters’ demands.

Get the TrendsLab app. Augmented reality lets you experience our sample kit in all new ways.

Tomorrow’s beauty trends are represented by these three concepts: Out & About, Wholeness and Beauty Aces.

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Out & About: make the most of your on-the-go day

Busy lifestyles demand multifunctional efficiency and protection. The global citizen prioritizes formulations that highlight convenience and that can be further customized to meet the needs of different activity levels. From day to night, from work to workout, the complexity of beauty rituals is no longer an excuse for jetsetters across the globe.

Sun on the Run

A lightweight, non-sticky, mineral-based sunscreen offering UVA and UVB protection in an easy, on-the-go roll-on format.

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Bubbly Boost

For the face or body, a convenient stick that gently cleanses, exfoliates, and moisturizes skin.

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Wholeness: experience a new level of inclusion

Beyond wellness. Beauty is no longer defined by stereotypes from the past. Embrace your natural beauty with personal care ingredients that make people look better and feel better – no matter the demographics and their individual needs. By linking performance to differentiated sensory experiences, we are bringing together the best parts of soothing beauty journeys that positively impact everyone.

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GENTLEhype

For hair and beards, a styling cream for taming, conditioning, and shine based on Dow’s new hair care natural ingredient.

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Icing on Top

With a butter cream texture, a face cream that can be directly applied or left overnight for skin moisturization and anti-aging for a spa feel right at home.

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Beauty Aces: Access to professional performance

From promising to proven. The digital gateway to the future is now available to all, enhancing our knowledge and enabling easy and meaningful connections to top beauty experts. Expertise and know-how that deliver salon-quality results are now a digital touch away. We are optimizing connections that make it work in a brave new world.

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Jack-of-all Trades: Hair Concealer

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Celebrate individuality. Embrace well-being.

We celebrate diversity and individuality while being responsible and fully engaged. We are concerned about the world and what we’re leaving behind. Social consciousness, commitment to the planet and our values, and the desire to make an impact are all part of our lifestyle. Today’s motto: contribute to society in a positive way, embrace our well-being and the environment, and shape a society with positive values. Our credo: DO.

Trends Lab is a series of inspiring concept collections for tomorrow’s beauty trends. Each edition offers formulation concepts showcasing how to get ahead of the consumer curve in your own product development. Our sample kit will let you see and feel how these formulations can help you stay ahead of the trends — and in sync with the trendsetters’ demands.

Tomorrow’s beauty trends are represented by these four concepts: Glamorous Beauty, Care/Nomad, Inclusive Beauty and Customization.

Customization

Celebrate individuality with precisely tailored beauty. Move away from the homogenous, limiting mass-market offerings. We want to take the lead, choosing what looks good and works for us. The new luxury is having something made “just for us.”

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Dazzling Glow

A lightweight illuminator that can be used over foundation or blended with a facial care product.

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Glam Sunset

This weightless, quick-absorbing moisturizer delivers shimmering skin for an evening of sparkle.

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Bubbly Jelly

A clear gel soap with a playful texture and bubbles.

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Icing on Top

With a butter cream texture, a face cream that can be directly applied or left overnight for skin moisturization and anti-aging for a spa feel right at home.

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Style Wand

Add comfortable, long-lasting color that works for lips, eyes and cheeks with this multifunctional crayon.

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Kiss 4 All

The transforming color of this lipstick adapts to your unique lip color.

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Infinite Glance

A clear, gender-neutral, 2-in-1 mascara gel which enhances lashes and eyebrows as a topcoat or on its own.

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4 You

Customizable leave-on hair conditioner.

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Customized leave-on conditioner

Find a hair conditioner that is just right “4 You”.

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Our values give us meaning, drive us, motivate us

Each of us holds values that drive us. Our values help us determine what is important to us in life and are reflected in our outward behavior and language. Our values and how strongly we hold to each of them make us truly unique. Values can shift gradually over time as we learn more and gain experiences, but large-scale changes can also be triggered by multiple factors. In fact, our values are always in a state of motion.

Trends Lab identifies emerging consumer trends and provides on-target, inspiring formulation concepts to help you stay ahead of consumer desires.

Tomorrow’s beauty trends are represented by these four concepts: Gender Revolution, Digital Detox, No Makeup and Water/Water Less.

Gender revolution

Gender Revolution is a reinvention of gender roles. Freed from the binary of “boy” or “girl,” gender identity is a shifting landscape. Gender is blurred – embracing both femininity and masculinity.

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BB 4 All

This genderless BB cream lightly evens out the complexion with blurring, mattifying effects.

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Water/water less

Water is the new luxury. Across the globe, water is becoming scarce. This inspires products for many tastes: the eco-conscious, the lover of the simple and natural, and the aficionado of rare and exotic waters. Water is the essence – it is at the heart of everything.

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Rose Infusion

A touch of the spa experience, this water-in-balm day cream promotes skin radiance and smoothness.

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Happy Sheet

Relax with a foot massage and mask that leaves feet feeling smooth and moisturized.

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No makeup

Reveal your true self and feel confident with the perfect no-makeup look. Let your natural beauty shine through. Achieve a natural, fresh complexion that appears effortless.

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Invisible Kiss

This fluid, comfortable lip cream beautifies lips, giving just a hint of natural shine.

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Micellar purifier

This micellar shampoo is especially mild, gentle and conditioning for frequent shampoos.

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Coco addict

This facial hydrating stick delivers moisturization and a fresh, hydrated feel with a soft-focus effect.

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Best of Next Digital Kit

Explore our collection of prototype formulations.

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