A versatile, high performance Secondary Alcohol Ethoxylates (SAEs) ionionic Surfactants that provide an unbeatable combination of performance and cost when used in place of Primary Alcohol Ethoxylates (PAEs), Nonylphenol Ethoxylates (NPEs), Octylphenol Ethoxylates (OPEs), and other general purpose surfactants in a wide range of formulating applications.