Young loving couple smiling while doing laundry at home

Fabric Care Solutions

With decades of home care industry expertise and a broad portfolio of innovative solutions, Dow is helping brand owners develop high-performing fabric care solutions.

Solutions to keep household fabrics cleaner, softer and fresher longer

Fabric care has evolved beyond just the chore of doing laundry, it is now about making it easier, more enjoyable and better for the environment. Consumers are looking for fabric care solutions and products that do more – from stain-fighting, brightening and whitening to fresher scents, softening, longevity and sustainability.  

Dow offers a broad portfolio of surfactants, polymers, solvents and more – along with best-in-class, rapid application testing to help brand owners quickly develop and validate high-performing, sustainable fabric care benefits.

Browse our three categories of fabric care solutions below to learn more:

Closeup of outdoor colored clothes washing in plastic basin on the floor by woman's hands 

Powder Laundry and Bars

Powder laundry and laundry bar users demand strong cleaning on tough stains with high performance on whiter and brighter fabrics, with an emphasis on cost efficacy. Our products can be used to formulate these distinct solutions.

Woman hand pouring liquid detergent into the washing machine

Liquid Laundry and Monodose

Consumers desire high-performing laundry products in easy-to-use, convenient formats that are also sustainable. Dow can help meet these demands with our bio-based ingredients that work well in colder wash temperatures and use less water.

Bottle of detergent and a pile of clean colored sweaters on the bed at home

Laundry Aids and Fabric Softeners

Consumers are increasingly looking for laundry aids and fabric softeners that provide multiple performance benefits. Our solutions can unlock convenience, comfort, superior cleaning, while being safe for the planet.

How do Dow's innovative solutions in fabric care support sustainability?

Save energy

Our innovative approach to formulating solutions eliminates the need to heat water during clothes washing, saving energy and extending clothing lifespan. Our powerful ingredients ensure effective cleaning even at lower temperatures.

Concentrated formulas

We offer laundry ingredients like silicone antifoams and polymers that enable our customers to create more compact, concentrated formulations, ultimately, saving time, packaging waste and energy in transportation.

Renewable materials

Dow's SupraCare™ Additives, made from renewable plant-based materials, have properties that boost foam and make them suitable for various applications — enhancing detergent performance and usability for consumers.

Speak to an expert

No matter your challenge, we are committed to finding you the right fabric care solution.